Lena West

“There's little that outweighs being truly heard and seen.”

“I was worried that you wouldn't ‘get’ the layers and complexities of my vision. I could NOT have been more wrong. You TOTALLY got it RIGHT AWAY and it was a huge relief.

My favourite part was when we did the mind meld thing. You really got me. You really got it. And, when you would say, or draw, things as I was saying them, either aloud or to myself, it was magic.

There's little that outweighs being truly heard and seen. It helped me to see that I'm not just imagining this vision. It made it more real – even to me.

People should know how big you think. What a conceptual thinker you are. How kind you are throughout the process. How many boss ass ideas you bring to the table. How fluid your process is. How you meet people where they are and make their vision more in focus.

Since working together I have created an insurrection in my industry – in the best possible way. I would suggest that people not be afraid of what will happen if they work with you. You WILL understand them.”

Behind the scenes

Lena came to me to get clear on how to both say and visually represent what was next for her in her business.

We met for a few sessions to develop what now is CEO Rising (and so much more). We reclaimed the word CEO, dug deep into the foundations of her vision, and developed an ethereal, evolutionary brand language to match the new world she was building.