Kurtis Baute

“I’ve seen a lot of growth into new audiences”

“Alice's enthusiasm is contagious - be warned! She sees the big picture, and brought up a lot of ideas that I hadn't put on the agenda.

I left the meeting feeling really excited and reinvigorated about my mission in general and very confident in some of the big branding decisions I'd been confused about.

The response to my new look has been overwhelmingly positive. I've seen a lot of growth into new audiences that I wasn't reaching in the past.”

Behind the scenes

Kurtis runs a successful YouTube channel filming life size science experiments to combat the climate crisis. When we met, his brand was lacking personality and consistency – he needed a channel name and visual strategy to grow and reach new audiences.

We determined that he would have to be the face of his brand. His personality, his PERSON, was the key to bridge the gap between the world and science. We were right! He has over 10 million views today.