I SEE YOU, Changemaker
Your work is different. You’re here to move things. Change things. You have something to say, and you want the world to hear it. There's just one thing: You can't find your voice.
Go Where The Light Is
I use “Go where the light is” as a guide to move forward. And for me, the light is in community and connection; not in broadcasting. So I’m going to stop ‘posting content’!
Framework Series: Identity
Really knowing who we are is the foundation for everything that follows in our brand and voice development.
The Juicy Bits of Branding
The essentials of branding have not changed. But they are not usually talked about.
Everyone is trying so hard to find clarity, to get to the 'end result', we bypass the juicy bits. The bits that could make all the difference.
A Brand Is Not A Paint Job
Most assume branding can be 'done' in a few weeks. What you actually have after a weekend of moodboarding is not a brand, but a tiny sliver of a visual identity. In other words: A paint job. But a brand is so much more than that.
Branding Is Wayfinding
One of the most important parts of a map is the little dot that says 'You Are Here'. It's surprising how often it is neglected – when it is the key to for a map to work. What making maps taught me about branding 👇
What To Do In An Identity Crisis
What most people call a pivot is actually an identity crisis. A change so profound that all system and dealings and audiences and knowings that were so clear before suddenly become foggy. And we are incapable of sitting still to just be with the experience.
Remarkable Coach Podcast
Key to Effective Branding
Are you an emerging leader who likes to build potent, values-driven brands that grow from within and evolve through practice? I hope so – because your brand is the key to building a business for this new world.
Change + Uncertainty
Join Marie Poulin + Alice Karolina for a candid and casual conversation about how we navigate transition and uncertainty, using Notion as a tool for mindfulness and self care.
Rebel Uprising Podcast
The business-changing brilliance of the 300-Day Challenge
What if 300 days is what it took to transform not only your business, but your life? Alice Karolina is on the podcast today and she's sharing the story of how she challenged herself to 300 days of money making activities, creating change that she never could have expected.
My Story
I’ve been in the ring. My people are there too. And we’re envisioning new standards that shape the world we want.
Hollow brands need not reply.
But to the change makers? I can’t wait to get started.
Second Breaks Podcast
Alice Karolina shares her experience being in a career limbo and how she eventually overcame it.
Brand Manifesto
What is a brand really?