Could You Sell Without Manipulation?

There is a science behind how people buy and it has permeated everything we touch, to the point where we can’t tell anymore what is a conscious choice and what we are driven to do subconsciously.

At the same time, buyers are told that if they make the right choices about what they buy, they are creating a more ethical and sustainable society.

Perpetuating sales tactics that are keeping buyers weak, and then placing the burden of ‘making a difference’ on them, is …the kind of thing a bully would do.

It’s time we realize that we — online entrepreneurs — are part of the problem.