Zoe Linda

“I now have the permission slip I needed”

“You 100% ‘got me’. I felt free to talk honestly and without judgement, and you uncovered some parts of me that I hadn't even considered to be a part of my brand before our session.

I felt stuck in my current branding for so long – unaligned with how I was presenting myself online but also too nervous to shift things up. Now I feel like I have the permission slip I needed to go out there and be even more ‘Zoe’ in my business.

I have started to switch up my visual branding and posting more on Instagram (because I feel like I finally have something to say) and it's working like magic! My audience are super impressed with the new visuals and love the path my brand is taking! And I love the Notion page in order to track all the elements of my brand framework. So so so helpful in order to ensure I have the ‘North Star’ I wanted moving forwards.

Key to working with Alice is to have an open mind! If you go into the session with something in mind, you'll probably walk away with something different. Alice is such a creative spirit and asks the *right* questions in order to uncover the ‘you’ in your brand.”

Behind the scenes

Zoe needed to get unstuck in her messaging and find a way to bring the deeper aspects of affiliate marketing to her growing audience.

We developed her values and watched a new identity emerge, which we further evolved during a long term partnership.

It has been a revelation to watch Zoe move from a product-based business to building a movement and community around People-Led Marketing.