Monica Anna Day
“Slowly, organically, and from your soul”
“I can’t say enough about the branding magician /midwife Alice. So much of what I saw out there felt fake and like so much smoke and mirrors.
THIS is what branding looks like when you do it slowly, organically, and from your soul.
When you build the brand around who you ARE, rather than develop a brand that you have to try to live into.”
Behind the scenes
Monica and I spent 10 months building her brand world.
Together, we developed the complete MAD Life brand, including her visual identity, illustrations, and website.
Monica was facing a multitude of programs, content and interests that needed an umbrella, so we created a very earthy brand language that could hold her current expression and all of her future dreams by creating symbols out of the letters of her logo. ‘Liberating aliveness in a world gone numb’, the tagline we teased out of her instigator brain, still gives me shivers.
