Dawn Armstrong

“I stand taller and with more confidence”

“Alice is warm, fun, really frickin smart and LOVES what she does. Words such as authentic and eloquent come to mind, but her true gift - and what separates her from the rest - is in the way she finds the words and design in YOU. Alice will ensure you know your brand inside and out, from how you enter your brand doors until you walk out the other side.

Playfully, boldly and oh so carefully, she teases out the essence and crafts an incredible identity. One that you can relate to and speak about with ease because it comes from within. It is not fabricated - Alice will NOT allow it. She insists that you become the queen of your story and the empress of your domain (literally!).

Alice takes her time so you take yours in building a powerful and strong foundation to grow from. She helped me speak in a way that makes sense to my people. I stand taller and with more confidence in my business, which has also influenced who I am in my relationships and life.”

Behind the scenes

Dawn was looking to deepen her brand, grow into thought leadership, and develop her passion project ‘Into The Wild’, helping teenagers connect IRL through conversation cards.

We had a blast during a few sessions and created a badass card deck with illustrations, and templates for her to use on social.