Line drawing of a humpback whale with blue-green watercolour background

BRAND IMMERSION


For one day, we’ll dive deep into your brand, strategizing and collaborating, bringing all parts of your messaging into alignment.

Graphic showing a through line from 'Values' to 'Voice'. Elements connected to the line between Values and Voice are Identity, Purpose, Message, Audience, Channel, Design

If you want to…

  • Collaborate + jam with a pro

  • Have full clarity in your messaging

  • Know how all the pieces fit together

  • Have a clear blueprint to work off of

  • Realize you have everything you need already

  • Feel excited about your next steps

…Let’s dive in.

“Little outweighs being truly heard and seen”

People should know how big you think. What a conceptual thinker you are. How kind you are throughout the process. How many boss ass ideas you bring to the table. How fluid your process is. How you meet people where they are and make their vision more in focus. There’s little that outweighs being truly heard and seen. It helped me to see that I’m not just imagining this vision. It made it more real – even to me.
— Lena West

“Absolute business- and life-changer”

Working with Alice was an absolute business- and life-changer for me. For a long time, I had been feeling stuck in my business and on the brink of a breakthrough that I couldn’t seem to get to alone. Alice helped me tie all the pieces together in a way that felt so liberating — like I had finally reached the place that I had been working to get to for so many years.
— Nikki Groom

“Encouraged and empowered to explore and be myself”

I really valued the playfulness and the depth of the work. I also valued the intimacy, care and thoughtfulness that was embodied in the explorations. The loving quality in the way you work made me feel seen, encouraged and empowered to explore and be myself. The attention to detail with the Notion interface is exquisite! Almost experiential.
— Ben crebert

This is a customized day just for you.

We start with a lay of the land.

Once we’re clear on where to jump in, we dive right to the heart. Then, we choose our next objectives based on the flow of our conversation. Depending on how you work best we can collaborate on the call, or we can set you up to work alone later. And we can do both.

Specifically, we will:

  1. Get on a Zoomeroo (with or without video)

  2. Choose your format: 2 x 90 or 3 x 60 minutes if you need more breaks

  3. Clarify your intake form, making sure I know exactly where you want to go

  4. Tease out the DNA of your work to create an anchor for our day

  5. Collaborate + strategize the heck out of your brand

  6. Sign off, probably tired and definitely inspired

  7. I’ll debrief our call, package notes + recordings, and send you your session recap

We can work on…

  • Bringing all the many things you (want to) do into a unifying theme

  • Creating a messaging plan for a new or changing offer or audience

  • Simplifying your copy and rewrite a few pieces together

  • Reviewing your touchpoints to make sure everything fits together seamlessly

  • Reassessing your content pillars and aligning them with your values + your purpose

  • A new name or tagline for your podcast, book, business, program

  • Trimming your channel pallet so you stop saying too many things in too many places

  • Helping you make decisions, grounding you, validating everything you’ve built

  • ...a very specific or not at all specific thing not listed here 😉

Brand Framework

I’ve built a Brand Framework in Notion to guide us and serve as a tool for you to keep working on your own.

It is based on the 6 questions a successful messaging strategy has to answer.

  1. Who are you, saying the thing? 👉 Identity

  2. Why are you saying it? 👉 Purpose

  3. What are you saying? 👉 Message

  4. Whom are you saying it to? 👉 Audience

  5. Where are you saying it? 👉 Channel

  6. How are you saying it? 👉 Design

Our Process

During our Immersion, we choose one, two or three areas out of the six, depending on how deep we need to go for each.

You will most likely already know where your challenge lies to start and then we’ll follow the flow of what the work requires next.

After our Immersion, you will receive the framework filled with our progress together and additional templates to help you with your brand development.

You can continue answering each question on your own – or come find me for one-off help to deepen your work.

Hi! I’m Alice

I’m right there with you; learning to trust myself and my purpose, using my voice, and practising walking my talk.

I started messaging in the last millennium (hehe), and worked my way through almost all communication disciplines: design, media, marketing, copywriting, illustration, wayfinding, …and packaged them into brand strategy.

Over the years I’ve learned just how conditioned we are to stay in our boxes where even the best messaging tool won’t help if we don’t have the power to climb out.

I use my coachy ways and apply what I learned in 20 years of working with my ADHD and Complex Trauma to hold the exact space you need to stay rooted in your identity while amplifying your voice.

“The foundation of everything we build in the future”

We now see the possibility of what our brand can become. Not just ‘doing’ our brand because ‘we should’, but because it will become the foundation of everything we build in the future. I have the Notion page up with our values and brand voice while editing videos now - I had lost my way prior. Alice knows what she’s doing. She’s a pro. She thinks about her clients at 5am.
— Ben + Ashley Brehmer

“Not a scratch-the-surface performance, but a treasure chest”

Working with you is not a scratch-the-surface performance, or something to check off a start-your-business-to-do-list, it’s a treasure chest: every time I look and revisit the recordings or the framework, I find another nugget to consider and polish. You know your shit, you’re standing on your turf, feet firmly planted, and I dig it.
— Doris Füllgrabe

“At the heart of every ‘why’ ever asked by any person”

The experience working with you was life-changing and life-affirming – there has never been an experience to equal it. It has grounded me, helped me feel connected and rooted in my purpose, and has allowed me to see a future vision that is possible. If you work with Alice, be ready to have your foundation either identified, solidified, or completely disrupted. This work is at the heart of every ‘why’ ever asked by any person.
— Lysa Greer

Look forward to…

Tangibles

  • One day with 2 x 90 or 3 x 60-minute sessions on Zoom

  • Your dedicated portal in Notion that you can return to time and again. Your space includes:

    1. Session notes and audio recordings (and transcriptions, if that’s helpful). Your previous session recordings will live here too.

    2. Your Brand Framework to guide our work. Keep using the framework to anchor in and evolve your brand long after we’ve completed our work together.

  • Email support for two weeks— if something comes up or you want me as your sounding board, I’m only a message away.

Intangibles

  • A solid blueprint to make practical, hands-on decisions.

  • Letting go of unnecessary pieces and discovering new and old ones that fit just so.

  • Feeling liberated having reached true clarity from within.

  • Ability to engage your team or contractors (copywriter, designer) with confidence and clear direction.

  • Clear vision of where you’re headed and how to get there.

  • A friend for life (if you’ll have me!)

Price: $1,500

I practice Purchasing Power Parity

If you reside in Canada or Australia: CA$ 1,500. If you operate in Europe, the UK, or the US: US$ 1,500.

Payment plans available. Incl. GST (Can)

Shall We?

Find out if I’m the pro you’re looking for

Book a free 30-minute Zoom call to find out if an Immersion Day is the right fit for you right now.

Don’t worry, I’ll never ever talk you into signing up for something – especially if it’s not the right fit. ✌️

🪃 Back to Work With Me

FAQs

  • This is a fit for you if you’re ready to step out into your true self and all you need is weeding out which parts of your offerings and messaging to use, and how to organize, simplify, and package it all.

  • You choose if you’d like to sink into two 90-minute sessions or break it up into 3 sessions of 60 minutes.

    We’ll discuss this at the beginning of our call to make sure we create the experience that best suits you and meets your access needs.

  • Yes you can. Depending on your unique situation, I’d be treating your work as one human instead of distilling your individual voices.

  • We work directly in your framework during our sessions. I can screen share with you if that is something you like.

    You’ll receive the Brand Framework as part of the deliverable with all the bits filled in that we worked on max one week after our day.

  • Notion is incredibly intuitive, and it will take a bit of getting used to how it works.

    I’ve made sure to make your Framework as easy as possible to navigate, and I’ll be available for two weeks via email to support you.

    Other platforms don’t have the functionality required for this process – but of course I will do my best to meet your needs if Notion is simply not it for you.

    I believe you’ll come to love it as much as me as we pour our creative hearts into it!

  • Depending on our schedules, we might have to wait 2-3 weeks for a day that suits us both.

  • Yes! It would have to be two consecutive days to keep the momentum and magic alive (there’s a reason I call it an ‘Immersion’ 😅)

  • When we get on our Zoom call, let me know your thoughts and we’ll find a plan that works for you.

    Typical payment plan structure:

    • Two payments of $750

    • Three payments of $500

    The first payment is due before our Immersion, the others max two months later. You can also start a smaller payment structure a ways before our session. The price stays the same, regardless.

  • I’ll make sure you have all the information you need to make the right decision for you.

    • If we haven’t started our sessions, I am happy to refund any payments you’ve made.

    • Once we’ve started our Immersion I do not offer a refund – but I’ll make sure to give you a valuable strategy day if the deep work is not what you’re here for.